It’s with immense excitement and a sense of accomplishment we introduce the new face of the Cove Tea Company.
After five incredible years of sharing our passion for great tea with you, we felt it was time to embrace a transformation truly reflecting the essence of our journey. Our journey began five years ago with a sense of urgency, a rush of excitement to be ready for the launch our initial crowd-funding campaign. But, as we’ve grown and evolved over the years, so has our vision. Today, we stand at a juncture where growth demands change. We’re stepping into a new era of elegance, tranquility, and luxury.
Now is the time to introduce you to a reimagined experience capturing the essence of our brand, of our journey.
A Harmony of Waves and Teacups.
Our new brand embraces the heart of our name: The Cove. Imagine the serenity of the waves gently crashing against the cove — a symphony of nature’s peace. This tranquility mirrors the graceful cascade of water flowing from a teapot, embracing the dance of the loose tea leaves in your teacup.
The serenity and tranquility our teas offer, capturing the essence of a moment of pure bliss in every sip.
A cove of peace amidst life’s waves.
A Symphony of Emotions.
Our new identity is an embodiment of emotions — peace, serenity, calm, happiness, and tranquility.
It’s our invitation to you to embark on a sensory journey, where every cup of tea you sip is a conduit of these emotions.
Luxury and elegance are two qualities we wish to infuse into every sip of our tea. A luxurious escape from the rush of the world. We aspire to bring you moments of calm and happiness and pure luxury in every sip.
Unwind, sip by sip.
A World of Colour Touched by Elegance.
Step into a world that’s more vibrant, more refined, more elegant than before. Our rebranding showcases a stunning new logo and a colour palette that resonates deeply with our core values. Our logo evokes the elegance of waves, while our fresh colour palette aligns more closely with our core values: tranquility, elegance, and luxury.
We’re not just a tea company; we’re a haven where you can unwind with a sublime cup of tea.
You’ll notice an infusion of colour drawing your attention to your favourite blends and your favourite delicacies. But, that’s not all …
Over the next few months, our packaging is getting a makeover of its own too. While we’ve always been mindful of sustainability — our current packaging is mostly reuseable, recyclable, or compostable — we’re now more committed than ever.
Our goal is to transition to packaging that’s even more eco-friendly and compostable, another step towards reducing our carbon footprint as we ship our teas from around the world.
A Glimpse of Elegance.
As a valued customer, you can expect a more elegant, more colourful, more peaceful journey with us. Our rebrand offers a sneak peek into a whole new world of tea experiences we’re excited to unveil.
With each sip, you’ll be transported to a place of tranquility, savouring the luxurious nuances of our blends that are now beautifully reflected in our brand.
With this rebranding of the Cove Tea Company, we’re preparing to unveil an entirely new world of teas that will captivate your senses and elevate your tea experience. Brace yourself for a more vibrant, more elegant journey into the world of tea.
As we step into this new chapter, we invite you to join us on this journey of elegance, serenity, and transformation. The Cove Tea’s rebranding is a celebration of growth, of embracing the waves of change, and finding solace in every cup.